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Destination LodgingWhen it comes to romantic getaways or family vacations, where people choose to stay is often just as important to them as the geographical destination. And most travelers will tell you that it's the little things that make a resort or bed & breakfast stand out. You do everything you can to make sure people have a comfortable and unforgettable trip, and Sootheze can help.
Whether you're a historic inn, a seaside resort or a mountain lodge, we can help you pamper your guests and create an individualized experience that will set you apart from other destinations and keep visitors coming back again and again. |
Our products work in many of your touch points including reception desks, private rooms, common areas, and Touching Is Believing
We know that the #1 way to sell Sootheze products is to get them in your customers' hands. The following are some ideas that have worked in a variety of destination lodging settings. In addition we have gathered some terrific ideas for how to increase your bottom line and boost customer satisfaction by using Sootheze products in your spa and/or gift shop.
Pamper Your Guests
- Place a Toasty Bear or other therapy animal on the bed with information about heat, cold, and aroma therapy benefits. Customize your choice to enhance the atmosphere of your facility or the message you want to send (see customization ideas below).
- Create a welcome basket that includes a complimentary Eye Pillow or Aroma Bear. To really impress your guests, upgrade to a Christine James Body Wrap or other larger ticket item.
- Keep a heated Toasty Bear or other adorable Sootheze therapy animal by the front desk to make it more welcoming and to prompt guests to inquire about the products.
- Have several items on hand for guests to try out for themselves for a night. Toasty Bears & Friends clean up well with a damp cloth, and many products in the Christine James Home Comfort Collection have washable covers so you can use them over and over – but chances are your guest will purchase their tester product.
Get Staff Involved
- Train staff to ask guests how their stay is going. Are they warm/cool enough in their rooms? Are they sleeping well? How are the kids settling in? This not only creates a personalized rapport with customers, it opens the door to suggest Sootheze products for use or purchase.
- Encourage desk staff to drape a Body Wrap or Toasty Collar around their shoulders. This will prompt guests to ask about the product, presenting an opportunity to highlight the different therapies, making a sale more likely. And your staff will appreciate the therapy benefits of the Sootheze products as well.
Promote With Sootheze
- Use Sootheze products to promote special occasions and seasonal events. Have the products on hand so that guests can purchase them as gifts for their loved ones. A Christine James Body Wrap makes a great Valentines or anniversary gift, as do Toasty Bears, Toasty Bunnies and all the other therapy animals.
- Use Sootheze products to promote your onsite spa or massage services. Offer a free Eye Pillow or Body Wrap to those who purchase spa packages.
Customized Comfort
- Sootheze products can be designed in a fabric of your choice and personalized with your logo or the name of your business, creating a perfect complimentary momento of your guests’ stay.
- Take the customized idea one step further and select Toasty Bears & Friends that compliment your location. A Toasty Seal or other animal from the Beach Collection works well for oceanside destinations. A Toasty Bear or Sassy Bear fits well with mountain or Northwoods locations. And the Toasty Buffalo ties in well with Great Plains destinations. With so many different designs and colors to choose from, you can find the perfect Sootheze product to represent your setting.
Case In Point
A buyer in a gift shop at a destination lodging had worked with stuffed animals and aroma therapy products in the past with little success. She was skeptical about the Sootheze products until she had a chance to handle the products herself and become familiar with all three therapy features (heat therapy, cold therapy & aroma therapy). She created displays where customers could touch the products and heat them in the microwave. Now she can’t keep the products on the shelves.
What this buyer learned is the same thing retailers and lodging managers across the country are discovering -- Sootheze products sell like crazy if guests get to hold them and if staff are educated on how to sell them.
Have a Sootheze success story of your own? In the spirit of creating a supportive community filled with useful and innovative ideas, we are continually looking for new ways to help our destination lodging resellers market Sootheze products. We’d love to hear about what works for you, and we encourage you to submit your Sootheze story to our Customer Service staff.