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Gift ShopsAt Sootheze, we know that finding the perfect gift can be difficult. The gift is representative of the person giving it and your customers are concerned about sending just the right message -- love, friendship, thanks, encouragement. With the wide selection of Sootheze products available, from cuddly animals to luxurious spa products, it is easy to help customers find the perfect gift. All it takes it the right approach. With that in mind, we offer the following merchandising ideas. |
Make Products Accessible
- Don't lock Sootheze products behind glass cases. Heat them up and allow customers to hold the animals and use the Christine James spa items. The sale happens when people experience the heat, cold and aroma therapies for themselves.
Highlight Three Products In One
- Sootheze products are multifunctional. Demonstrating that they provide three gifts in one (heat therapy, cold therapy & aroma therapy) will multiply their value in the eyes of your customers.
In addition to ensuring that sales staff are informed about the heat, cold and aroma therapy benefits of Sootheze products, you may also want to provide them with a list of gift ideas and different ways customers have used the product. Informed sales staff are a key ingredient in success with Sootheze products.
Vary Your Selection
- Have several different Sootheze products available to fit a variety of budgets and personalities. The Toasty Bears & Friends come in several sizes, fabrics, colors and prices. Some correspond with seasonal holidays and events, geographic locations, or sports mascots. We invite you to take some time to look over our entire product line to select a diverse group of items that will fit the interests and budgets of all your customers.
Create Special Incentives
- Offer Aroma Bears, Eye Pillows, and other smaller items as incentives for purchasing Sootheze products or spending a certain dollar amount in the store.
Emphasize Collectibles
- Tap into the collectable nature of the Toasty Bears & Friends by displaying groups together, emphasizing their unique personalities, and other sales methods used with collectible gifts.
Promote Your Destination
- If located in a resort, bed & breakfast or other destination lodging, take advantage of Sootheze's customization options to add a logo or create a fabric, color, or design that represents your facility. Interested in more ideas for destination lodging? We have an entire page of proven merchandising ideas.
Case In Point
The gift shop at Northstar-At-Tahoe Ski Resort in California has had great success with Sootheze products. The sales staff warm the Toasty Bears & Friends and Christine James items in the microwave and keep them next to the sales counter. When cold and tired skiers come in, they are encouraged to pick up the heated products. Immediately soothed by the warmth, comfort and aroma therapy, they don’t want to set the products down, and a sale is practically guaranteed.
Have a Sootheze success story of your own? In the spirit of creating a supportive community filled with useful and innovative ideas, we’d love to share your experiences with other gift shop resellers. We encourage you to submit your Sootheze story to our Customer Service staff.