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At Sootheze, we want
to help you sell our products. We know you’re busy and have an ongoing list of things
to do. And we believe in fully supporting our product and our
reseller Store Locator. Drawing on our staff’s background
in marketing and sales, our knowledge of our product and research
we have conducted about your industry and customers, we have
compiled a collection of general sales aids and suggestions
that are applicable to most any sales environment. We also
have gathered specific ideas for each industry.
In addition, we are in the process of utilizing your input and suggestions to
create online sales aids that you can download and use at your store. If you
prefer, we will work with you to create customized resources and materials to
fit your specific sales needs. Let us know how we can help you. Your success
is our future.
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The Toasty Bears & Friends are cute and cuddly,
and the products in the Christine James Home Comfort
Collection are beautiful and elegant, but customers
many not recognize that these products have heat, cold
and aroma therapy benefits unless you tell them. Reminding
people that Sootheze products have three therapies
in one will help them to understand their versatility
and also create a desire to buy. Our
point-of-sale signage is designed to help you do just
that.
We have created eye-catching, informative sales signs
with marketing messages that highlight our three types
of therapies:
The current sign cards, which are good
year round, depict Christine James products on one
side and Toasty Bears & Friends on the other.
We are including one of each of our 3 sizes in each
order currently being shipped. Throughout the year
we will distribute additional "seasonal" cards
for the major holidays.
We are also making available a clear,
freestanding, acrylic holder to help you display the
card in an effective and appealing way. The holder
will be provided at no charge upon request and will
be shipped with your next order. Holders will only
be provided with an order.
- To request your point-of-sale signage and/or holders,
call us at 888-766-8439 or email orders@sootheze.com.
- If you prefer to use your own holder or display
methods, the signage is available by clicking below
and will be a pdf file (requires Adobe Reader) that
you can download and print yourself (we recommend
heavy stock paper and a color printer).
Download here:
Large 11"w X
8.5"h Medium
7" X 5" Small
6" X 4"
Seasonal Point-of-Sale Signage
Also availiable are three seasonal point-of-sale cards for the upcoming
major holidays. They depict the Toasty Bears & Friends
on one side and Christine James on the other. They
are availiable for download here in Large 11"w X
8.5"h.
Download seasonal signage here:
Valentine's Day - Download
Large 11"w X 8.5"h
 
Springtime - Download
Large 11"w X 8.5"h
 
Mother's Day - Download
Large 11"w X 8.5"h
 
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Taking the informational concept one step further,
we have found that sales staff who have received training
about Sootheze products are much better prepared to answer
customer questions and make the sale. We suggest staff
have knowledge of the following:
- general heat, cold and aroma therapy practices
and benefits
- some of the herbs in Sootheze products and how
they are used in aroma therapy
- knowledge that by design, flaxseed holds heat and
cold better than traditional ice and heat pads
- how to warm or cool Sootheze products
- ideas for how to use the products and an understanding
that Sootheze items make excellent gifts for a variety
of holidays and are also perfect for special personal
occasions such as anniversaries, weddings, birthdays,
and new moms.
All of this information is available on our Web site,
and we can also create training CDs or come to your facility
to train staff. How many staff trainings include heat,
cold and aroma therapy?! |
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Sootheze products are really fun
to organize in displays. Customers
tell us that each Toasty Bear & Friend
has its own personality, and they can
be placed in different poses to enhance
their characters and catch a customer’s
attention. In addition, they make your
store smell nice and add classic and
colorful decorating accents. Sootheze
products sell best when customers can
touch them and experience the heat,
cold and aroma therapy for themselves.
Here are some display ideas we have
picked up in our conversations with
you.
- Heat a Toasty Bear or other
stuffed animal in the microwave
at the beginning of a shift
or place on a heating pad.
Place it by the register or
where customers will have easy
access.
- Encourage staff to use the
products while going about
their daily activities. Customers
are sure to ask questions and
the employees will enjoy the
therapeutic features.
- Sootheze product group displays
are great and you can mix the
different animals for a colorful
arrangement.
- Many retailers have spread
the animals around the store
in fun and whimsical poses
-- on top of exercise balls,
as bookshelf ends, in baskets
and trunks, in pockets of jackets
-- creating unique displays
is half the fun.
- Most importantly, allow customers
to handle the products. One
squeeze of a warm, cuddly bear
or bunny and the customer won’t
want to put it down.
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Seasonal promotions work well with
Sootheze products. Bears at Christmas
and bunnies at Easter are some of the
most obvious and successful pairings.
Here are some more ideas you shared
with us.
- Christine James Home Comfort
Collection products are great gift
ideas for Mother’s Day, Valentines
and weddings.
- The Toasty Wild Animal Collection
and the flannel Hot & Cold
Therapy Pads are popular with men
and work well especially well at
Father’s Day and Valentine’s.
- The Toasty Chamois Bunnies and
Bears come in pastel colors and
are perfect for springtime.
- Summer is a great time to promote
the Toasty Beach Collection, and
a Toasty Collar, put in the freezer
for a few hours, will be an easy
sell on a hot August day.
- Sootheze provides regular promotions
and ideas. Our promotions calendar
is available for your use upon
request.
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With Sootheze you get a true partner,
and we are here to work with you to
enhance your sales and service. We
can embroider logos, provide fabrics
and create gift baskets to help promote
special occasions or sales. In addition,
we can work with you to customize your
displays and signage to fit your particular
needs. |
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Side A
Side B
Acrylic Holder
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| © 1998 -
Sootheze. All rights
reserved. |
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