Spas

Encourage Customers To Experience The Products

• Before and during spa treatments, allow customers to put an Eye Pillow on their face or drape a Body Wrap around their neck, feet, or back. Encourage staff to talk about the products at this time and to move for a sale. If the customers have an opportunity to try the products, chances are they will enjoy the experience so much that they will just have to purchase the item for themselves.

Highlight Three Products In One

• Staff that are informed about Sootheze products and their uses can help educate customers and sell more effectively. They need to understand that Sootheze provides three therapies in one appealing package (heat therapy, cold therapy & aroma therapy).

Create A Booking Add On

• When customers book spa appointments, have staff suggest specific Sootheze products as an add-on to make the experience more special and to give them something to take home with them. This sales approach is particularly effective when loved ones give spa packages as gifts.

Suggest Appropriate Products

• Match the product to the customer's interests and suggest relevant items. Someone who enjoys facials will likely appreciate the Christine James Eye Pillows. A person with neck trouble may come in for aroma therapy massage. A Body Wrap would be an ideal selection for them.
  
  
• Have spa staff accompany customers to the retail area and recommend Sootheze products for personal use and for gifts. Offering staff incentives or commissions for the sales they create often helps.

Create Gift Ideas

• For those people who visit your spa as a gift from a spouse, a Sootheze product, such as a Hot & Cold Therapy Pad, makes a nice gift to take home to return the favor. Also promote certain products as seasonal gifts.

• Use monthly or seasonal specials to help draw attention to the products and reinforce gift ideas.

Reward Your Customers

• Give away Sootheze products as thank you gifts for special customers or use them as promotional incentives to encourage customers to purchase spa packages or other large-ticket items. The Christine James Home Comfort Collection offers a variety of products at different price levels. This allows you to choose the appropriate value of the gift or incentive.

Draw On Your Destination

• Spas located in a resort, bed & breakfast or other destination lodging facility have unique ways to use and sell Sootheze products. One idea is to use Sootheze items to promote spa services, offering a free Eye Pillow, Body Wrap, or Aroma Bear to guests who purchase a spa package. We have compiled an entire list of merchandising ideas specifically for destination lodging locations to help you find ways to tie in to the lodging aspect of your facility to create a win-win situation for you and your guests.
  
  
• All Sootheze products can be customized with a fabric of your choice and marked with your logo to help remind customers of how much they love coming to your spa.

Case In Point

A spa at a major destination resort property uses the Christine James Home Comfort Collection products in a variety of ways to enhance their clients’ experiences.

• During sessions, a Christine James Body Wrap is heated in the microwave, and given to customers as they relax. Although the coverings are washable, the spa doesn’t have to launder them very often, as most clients purchase the product.
  
  
• The resort’s gift shop has the Toasty Bears & Friends and the Christine James items for sale. The spa provides a packet of gift shop savings coupons that includes a coupon for any Sootheze product purchased at the gift shop during the guest’s stay at the resort.
  
  
• All spa patrons receive a small “thank you” gift satchel when they check out of the spa. In addition to the coupons mentioned above, a Christine James Eye Pillow, embroidered with the resort’s logo, is part of this keepsake package. What better way to remind your guests of how much they enjoyed their stay at the resort?
  

Have a Sootheze success story of your own? Your experiences will help to create a supportive community filled with useful and innovative ideas for other spa resellers. We’d love to have you to submit your Sootheze story to our Customer Service staff.